When online content is quickly surpassing all other way to reach out to potential audience and clients and at the same time confirm the relationship with existing ones. For a business decisions, it is important to know how people reach to your website and behaved while they were on the website.
Google Analytics fits as an amicable solution for enterprises at it is free, easy to use and with great features for content, static and e-commerce sites. It can be the right analytics tool as long as the implementation and set-up are done correctly along with the right custom reports.
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