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All about Real Time Bidding or RTB

Real time bidding or RTB has continued to grow in the display ad space, where advertisers compete with each other, purchase placement and are displayed in under a second.

WIHT have created an infographic guide to RTB. Below, it covers the Demand Side Platform (DSP) tools used by advertisers to place their bids through ad exchanges where publishers offer up their inventory.

Real-Time Bidding: Everything You Need To Know - Via Who Is Hosting This: The Blog

About Ryan Govindan (17 Articles)
Father of ViVa, data-driven marketer, digital marketing professional and a doer.
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