Google Analytics - A New Avatar!

Google Analytics (GA) has made most of its predecessor i.e Urchin. It has increased lots of service specific features that will be useful to any agency or company.

For example: Manage Email Download Schedules of the analytics report in
.PDF(Portable Document File),
CSV(Comma Seperated Variables - MS Excel Friendly),
XML(Extensible Markup Language) and
TSV(Tab Seperated Variables)

The new dashboard very much looks like a Website Analyser Dashboard. No need to go anywhere to find the "Bottom Lines" of the campaign.

The traffic source data is the key to measure the campaign traffic performance across all channels. Google Analytics presentation of analyzed data is much better and an original interface.

But it has to still work hard to get to the competition level of ClickTracks and Omniture.

Online Media Optimization (Optimisation) - OMO

It’s important for any organization (organisation) to know which media over the internet is useful for their business. Is this possible?

Yes it is and very much practical.

Let’s understand the online media available for business:

1. E-mail Marketing
2. Banner Ads Marketing
3. Search Engine Marketing (SEM)
1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC) Advertising
4. Affiliate Marketing
5. Contextual Advertising
6. Blog Marketing
7. Article Marketing & Press Releases (PR)
   
8. Industry Blogging
9. Viral Marketing
10. Social Media Optimization (SMO) / Social Media Marketing (SMM)

I will make this blog more interactive, informative, research driven, metric driven, roi driven, analytics driven and more importantly customer/visitor satisfaction data.

Your Online Marketing Friendly Neighborhood - Ryan Govindan