Ryan Govindan

Friday, May 4, 2007

Online Media Optimization (Optimisation) - OMO

It’s important for any organization (organisation) to know which media over the internet is useful for their business. Is this possible?

Yes it is and very much practical.

Let’s understand the online media available for business:

  1. E-mail Marketing
  2. Banner Ads Marketing
  3. Search Engine Marketing (SEM)
    1. Search Engine Optimization (SEO)
    2. Pay Per Click (PPC) Advertising
  4. Affiliate Marketing
  5. Contextual Advertising
  6. Blog Marketing
  7. Article Marketing & Press Releases (PR)
  8. Industry Blogging
  9. Viral Marketing
  10. Social Media Optimization (SMO) / Social Media Marketing (SMM)

I will make this blog more interactive, informative, research driven, metric driven, roi driven, analytics driven and more importantly customer/visitor satisfaction data.

Your Online Marketing Friendly Neighborhood - Ryan Govindan

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