Google Analytics - A New Avatar!

Google Analytics (GA) has made most of its predecessor i.e Urchin. It has increased lots of service specific features that will be useful to any agency or company.

For example: Manage Email Download Schedules of the analytics report in
.PDF(Portable Document File),
CSV(Comma Seperated Variables - MS Excel Friendly),
XML(Extensible Markup Language) and
TSV(Tab Seperated Variables)

The new dashboard very much looks like a Website Analyser Dashboard. No need to go anywhere to find the "Bottom Lines" of the campaign.

The traffic source data is the key to measure the campaign traffic performance across all channels. Google Analytics presentation of analyzed data is much better and an original interface.

But it has to still work hard to get to the competition level of ClickTracks and Omniture.