Performance Marketing & Programmatic Buying India

Are You Still Figuring Out On How To Start Programmatic Advertising?

September 9, 2016 // 0 Comments

Don’t worry if you are still figuring out about how to start programmatic advertising for your business. You have reached to the right place at the right time for the right [click to continue...]

Programmatic – Out of site is money out of your pocket

October 4, 2015 // 0 Comments

There is an old saying ” Out of your Sight is out of your mind”. Well this is so true when you don’t lose a single paisa. In case of programmatic “Out [click to continue...]

Android users more than twice as likely to engage with notifications than iOS users

June 6, 2015 // 0 Comments

Mobile Engagement Benchmarks Series 2015 Get the Mobile Engagement Benchmark Report 1: Opt-in Rates here: Download [click to continue...]

Really Tough Search Engine Marketing SEM Survey

May 20, 2015 // 0 Comments

Search engine marketing (SEM) campaign account structure has changed in the past 12 years. My survey is to understand if your SEM keyword strategy is really helping you to [click to continue...]

Programmatic Buying and Selling in India

May 17, 2015 // 0 Comments

Reading on programmatic buying is abundant on the web. But it is very difficult for companies to get the right sets of answers to drive “Programmatic” media [click to continue...]

How Does DSPs, SSPs and AdExchanges Work?

May 12, 2015 // 0 Comments

If you really want to know how the redirects happens in the User > Publisher > AdExchanges > SSPs > DSPs > RTB ecosystem; do analyze the [click to continue...]

Want to be No. 1 Digital Media Agency in India

May 6, 2015 // 0 Comments

The “Really Mad Desk” that worries most of the digital media agencies in India – An Insider [click to continue...]

Real-Time Bidding Ecosystem

April 18, 2015 // 0 Comments

If you work with any real-time bidding system; the expertise is no different to work on real-time bidding for display [click to continue...]

How is programmatic marketing different from programmatic buying?

April 15, 2015 // 0 Comments

We have been hearing about programmatic buying daily (be on an agency-side or client-side). Some novice digital marketers are chewing brains of few smart impatient digital [click to continue...]

Pay-on-Performance Demystified

April 5, 2015 // 0 Comments

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Every digital marketer in the country is trying offer some level of performance over any digital marketing activities for their clients be it web or mobile. Agency define [click to continue...]

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