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Ryan Govindan
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Top 10 Web Analytics Metrics
You launched your website. Is your job done? No; as a business owner, you should measure how your website gains in terms of various relevant analytics metrics. There are so [click to continue...]
Are You Still Figuring Out On How To Start Programmatic Advertising?
Don’t worry if you are still figuring out about how to start programmatic advertising for your business. You have reached to the right place at the right time for the right [click to continue...]
Programmatic – Out of site is money out of your pocket
There is an old saying ” Out of your Sight is out of your mind”. Well this is so true when you don’t lose a single paisa. In case of programmatic “Out [click to continue...]
Android users more than twice as likely to engage with notifications than iOS users
Mobile Engagement Benchmarks Series 2015 Get the Mobile Engagement Benchmark Report 1: Opt-in Rates here: Download [click to continue...]
Really Tough Search Engine Marketing SEM Survey
Search engine marketing (SEM) campaign account structure has changed in the past 12 years. My survey is to understand if your SEM keyword strategy is really helping you to [click to continue...]
Programmatic Buying and Selling in India
Reading on programmatic buying is abundant on the web. But it is very difficult for companies to get the right sets of answers to drive “Programmatic” media [click to continue...]
How Does DSPs, SSPs and AdExchanges Work?
If you really want to know how the redirects happens in the User > Publisher > AdExchanges > SSPs > DSPs > RTB ecosystem; do analyze the [click to continue...]
Want to be No. 1 Digital Media Agency in India
The “Really Mad Desk” that worries most of the digital media agencies in India – An Insider [click to continue...]
Real-Time Bidding Ecosystem
If you work with any real-time bidding system; the expertise is no different to work on real-time bidding for display [click to continue...]
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