Google Adwords Features UX + UI = CX
Google Adwords new interface is definitely a better UX and UI which gives a better CX. But it is important for digital marketers and search marketers not to forget the basic [click to continue...]
Ryan Govindan
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Holiday Packages Search Trends In India
Some of the interesting countries which has high search volumes. Dubai being No. 1 destination for Holiday Packages and Australia is No. 2 and Singapore is No. [click to continue...]
Programmatic For Publishers and Advertisers 2in1
Interesting learning this week. How do you deal with programmatic client who want to be an advertiser as well as a publisher? Remember you are dealing with programmatic [click to continue...]
Loans Search Percentages In India
The BFSI and NBFC segment in India is getting all the attention. Let us look at searches % on search engines (India only). Source: Google & [click to continue...]
Watch Google’s I/O keynote live right here
Get ready for some super news on all things [click to continue...]
Top 10 Web Analytics Metrics
You launched your website. Is your job done? No; as a business owner, you should measure how your website gains in terms of various relevant analytics metrics. There are so [click to continue...]
Are You Still Figuring Out On How To Start Programmatic Advertising?
Don’t worry if you are still figuring out about how to start programmatic advertising for your business. You have reached to the right place at the right time for the right [click to continue...]
Programmatic – Out of site is money out of your pocket
There is an old saying ” Out of your Sight is out of your mind”. Well this is so true when you don’t lose a single paisa. In case of programmatic “Out [click to continue...]
Android users more than twice as likely to engage with notifications than iOS users
Mobile Engagement Benchmarks Series 2015 Get the Mobile Engagement Benchmark Report 1: Opt-in Rates here: Download [click to continue...]
Really Tough Search Engine Marketing SEM Survey
Search engine marketing (SEM) campaign account structure has changed in the past 12 years. My survey is to understand if your SEM keyword strategy is really helping you to [click to continue...]
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